Webpage submission to search engines and directories is typically done incorrectly. In order to get the preferred outcomes from search engine and directory submissions, Swift Media UK delivers the following web web site submission pointers:
Treat search engine submission and directory submissions separately
Most persons incorrectly believe that search engines and directories are the same. A search engine uses a program that searches documents (i.e. web pages, which are mostly HTML documents) for specified key phrases and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index or database based on the words or concepts contained in each document.
A directory (such as Yahoo, usually mistaken for a search engine) depends on persons for listings. The principal difference between a search engine and a directory is that a directory does not make use of a spider or robot. In other words, a directory will not list your web page if you do not register it with them. Directories are typically divided into categories and you should submit your URL below the most appropriate categories.
Search engines vary which HTML tags to emphasize: titles, meta-tags, option text, physique text, headings, etc. Directories mostly emphasize titles, the description you submit to them and the category or categories you select in the directories.
Simply because search engines and directories are so different, it is preferred to create your submission techniques separately.
Search engine submission techniques
To get optimal listings in search engine and directory queries, key phrases and crucial concepts should be placed strategically throughout your web pages. To summarize, you need these words and phrases in: Titles, Meta Tags, Alt-attribute, headings, principal physique text.
Other factors that impact search engine rankings are HTML layout, keyword density, keyword prominence, and keyword placement. These topics are covered in detail at Copywriting for web web pages, Search Engines, Directories and Internet Design, Search Engine, and Advertising Considerations.
Submit individual web pages to search engines. Submit your household page to the major directories
In common, we like to submit five-7 web pages at a time to the major search engines to prevent a spam penalty. Additionally, we do not advocate that you submit the same web pages to the search engines within a short time period (even if you created changes on them).
We advocate that you 1st get your principal URL (yourcompanyname.com) accepted into a directory prior to you try to get a great deal more targeted pages listed. You will stand a far better likelihood of receiving numerous pages listed in a directory if your overall web site has been accepted 1st.
The time between web site submission and addition to the search engine or directory database is referred to as the lead time. You will not see outcomes in your targeted traffic logs until the lead time has passed.
Monitor outcomes on web site reporting software
We are firm believers in utilizing excellent web site statistics software. In reality, we do not believe that anybody can have a prosperous internet organization devoid of it. Our two favourites are WebTrends and Webalizer.
You will be in a position to see the outcomes of your search engine optimization and link development techniques in your web site statistics. You can measure the key phrases put to use, the URL's giving you the most referrals, the variety of browsers put to use to view your web site, the time of day your web site is accessed, and so forth. All of this data will give you a clearer profile of your site's guests.
Then, based on this data, you can tweak the HTML, graphics, and content material to preferred suit your consumers.
Submit and resubmit web pages as necessary
An internet organization that uses search engine optimization as a promoting strategy will use this submission, monitoring, and tweaking practice. Webpage submission is a never ending, ongoing method simply because search engines continually change their relevancy algorithms.
We advocate that you resubmit a web page to a search engine only when there is a significant change to web page or if a page has dropped from the index. (Changing a meta-tag description does not constitute a significant change.)
To see if your web pages have been added or deleted from a search engine, go to each of the search engines listed below and variety in the string listed below the search engine name. Replace "companyname.com" with your URL (web web site address).
AltaVista
URL: Google
Webpage:
HotBot (which uses Inktomi)
Domain:
Quickly Search
url.all:
If your web web site has been accepted into a directory, you can then submit specialized pages within your web web site to other directory categories. When your web site has been added to a directory, you should not have to resubmit it unless your organization has considerably changed and you belong in a different category.
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